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Ever heard of the saying: “keeping up with the Joneses?” Well, this flick embodies this statement because the Joneses seemingly have everything going for them: they’ve got looks on their side, are educated, have wonderful personalities and they’re used to a pretty decent livelihood. But looks can be deceiving! The more you watch The Joneses, the more you’ll get the feeling that something just isn’t quite right about this family who appear to be living the American dream. You’ll soon learn that they’re a marketing unit and from Steve (David Duchovny) using his shiny new golf clubs to the dinner plates that Kate (Demi Moore) uses to entertain the family’s friends with, you’ll find this flick exploring the notion of product placement. Their “fake life” is going to plan until Steve and Kate find themselves attracted to one another for real. Uh-oh, we sense problems!